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About us

I am a mother to two boys and as they grow I’m shocked at how quickly their clothes stop fitting them. It feels like yesterday those trousers were long enough, but today they look three-quarter length! Even though they are energetic little boys, I still end up with clothes that are grown out but not worn out. I’m a bit of a tree-hugger, so I like to re-use wherever possible. Buy & sell websites are great, but quality is often a bit sketchy.

I also understand how hard it is to find the time to go shopping for your children's clothing. Let’s face it, if you ever get any free time, putting your feet up and having a coffee (or a wine!) is far more appealing than trawling around the shops with your kids in tow! I also appreciate that it’s not always easy to find the quality clothing you want for the price you want. And if you’ve got kids who like to stand out from the crowd or wear something a bit different than the norm? Well, there aren’t a lot of options for them.

So, the answer to all these problems is Charlie and Flo’s. We give quality clothing another adventure!

For buyers, know that Charlie & Flo’s sell only premium pre-loved children’s clothing – fantastic quality clothing that is grown out, not worn out. Our collection is lovingly selected, from designer labels to one-of-a-kind handmade items to everyday brands. Our clothes are hand picked for quality and charm; there is only one of each item so they are all unique!

We sell only three types of clothing:

  1. Clothes that still have their store tags attached. Find them in the Brand New Collection.
  2. Clothes that show no signs of visible wear. Find them in the Nearly New Collection.
  3. Clothes that are in EXCELLENT condition. They show only minor wear and are near perfect. Find them in the Baby Boy, Baby Girl, Boys, and Girls Collections 

For people without the time or inclination, we take the hassle out of selling your kids gently worn clothing. Please see the Sell With Us page for more info.

And for the other tree-huggies & greenies out there, shopping at Charlie & Flo’s means we can work together to save the planet, one item of clothing at a time. We are easy on the environment and easy on your wallet. Read more about our sustainability quest.

Have an adventure with Charlie & Flo’s!

Nicola - Director/CEO





Many thanks to made4baby who kindly provide their support and sponsorship. 
Charlie & Flo's run a rewards program to thank our fabulous customers. Sign up here:
As if I wasn't busy enough running Charlie & Flo's, I recently started a new venture called Just Bring Baby.  No matter how organised & efficient you are, travelling with children can be challenging. They just seem to need so much stuff! Car seats for the taxi ride to the airport, lightweight buggies for around the airport, toys & books to keep them entertained on the plane or during a long car journey - and that's before you've even reached your destination!

That's where Just Bring Baby can help. If you're travelling to or from the Kapiti Coast / Wellington area, we can help you out.

We hire a large range of equipment & toys for your baby & child. From buggies that fit in the overhead locker, to safety gates that make your holiday bach safe, to small bikes & all terrain buggies that allow you to enjoy yourself whilst here. You need it, we have it. All you have to do is Just Bring Baby and we'll take care of the rest. Take a look at

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